05.17.10
OK, you all have been begging me to write down my wicked mad selling skills into a book. For the past few years, Ive been posting what we do on forums, but I was taking up a ton of room. And I didn’t go into full detail about the whys and all the different facets of how all this stuff is connected (price lists, packages, proofing, post session sales, etc). Well, I finally finished it. And it’s awesome!
If you can only afford to buy one of my books or go to one of my workshops - I would tell you to get this one. Why? Because it will make the most tangible financial difference to you the fastest. You can be an awesome photographer, but have no clue how to sell. And that, my friend, is where many many photographers lurk. Whether they are new or not. They get stuck by failing to see selling is a key part of being in business.
And shake off your ickies with selling right now. Good sales people aren’t slime. They are helpers. They help the client purchase what they need. Good sales people never make a client feel “sold.”
Over the past six months we have compiled this information and put it in 7 simple steps for you to follow. Its so easy a monkey could do it. Im totally serious. I took the normal stuff I do and put it into 7 simple steps. You read it and follow them, and you’ll be instantly better at selling.
There are several selling factors that go into how much you can gross at each session. One factor that people mess up big time is their price list. They have no idea how to price their work and time, and as a result, they fail to make any money. Some unlucky bastards are even loosing money and going into debt. That is insane! There is no reason for that to be you!
In this electronic book (e-book) I took the time to point out the biggest and most common price list mistakes photographers make. So you can understand whats happening, and then not do it. Better yet, if you follow the advice in this section, you can instantly double your post session sales.
I’m not joking or exaggerating. I’ve already shared this info with some photogs in our guild and it did make an instant difference. It’s funny how simple some things are, but if you don’t understand selling, you sure as hell won’t understand pricing. They are one and the same thing. That is why most folks have a whacked price list. Then a newB photog comes along and copies it. And the insanity continues.
If you have copied someone’s price list, you need this book. You can learn what not to do, and then what you should do and create a price list that is perfect for you and your studio.
This book contains a couple of examples of other REAL photographers price lists. We collected several dozen photographers price lists last fall for this purpose.
I know these people. They are good people who are trying hard to make a living. They are smart people too, and good photographers. However they fell prey to some very common selling blunders. If you get this book, you can see exactly how to avoid those blunders. And based on the price lists I collected, most people have at least one major blunder in their price list that can be corrected.
After the section on price lists, we attack selling head on. I’ve formatted it for you into 7 simple steps. They are easy to understand and Ive given examples and reasons behind the method. Basically, if you follow it and do it, you’ll sell better.
This is the soft release of this e-book, which means this isn’t the final sales copy for the book. This is also your chance to get this book at a price that is reduced and will never be seen at again. When this book launches for real it will be $149. I had a hard time with the price, since most people will see at least a $250 increase off their first sale following the info in the book. I made it cheaper to give some latitude for screw ups. But seriously, most photogs will see a $250 increase in their sales with every client. Some may see more, some may see less. Other photogs Ive given this info to have finally broken the $1,000 mark using this info.
But you don’t have to pay $149 for this ebook if you buy it during the soft release. Why? Real simple. I want your feedback. I’d like to know how easy it is to use, and your real life experiences on how this helped you sell better, so I can share them with folks during the main release.
The soft release price is 1/2 off! You save 50% for being one of the first people to get your hands on this highly demanded info. That means its only $75.00!
And I know, you may be thinking, that’s a lot. But when your sales double and triple from where they are now, you are going to know this was the best investment you could have made in your business.
And best of all - this info is contoured FOR PHOTOGRAPHERS. We discuss and apply the info for wedding photographers, baby photogs, portrait photogs, boudoir, seniors, and more. Basically, if your client is human (and not an heiress cat) this information is golden.
I wish to God that I had this information when I started. I didn’t know what to do, so I just winged it with my price list and my print prices. I had no clue what front loading and back loading meant. I didn’t even know how to ask for payment. Is that you? Have you ever had the client standing there and then there is this awkward pause as you try to figure out how to ask for the money? Or better yet, I know some of you didn’t ask and shot for free when you started. Ooops. Or how about you spend a couple hours picking out images at proofing, and then they leave to “think about it?” Dude, that is totally controllable. I didnt know it then, but I do now. All of our clients (no matter which division they are shot under) purchase at proofing - now that I have figured out how to do it.
I admit that I did a bunch of the stuff the wrong way when I first started. I figured it out the hard way. It took time to learn how to stop making mistakes, and it took longer to learn how to earn a profit. And I PAID for my mistakes through the eyes. All this stuff is all related to selling. And I didn’t know that at the time. I felt my way along blindly, and smacked into stuff. Now we have a proven selling method that works for brides, babies, boudoir, seniors, and all the what-have-youz in between.
New photographers think the best investment they can make is in their gear. But, I got news for you. The best investment you can make is in your brains.
That’s right, I went there! Your gear is a tool, and without the proper brain waves, a monkey could do your job. Oh snap! Yeah, everyone knows it. That’s why you have people saying, “I could do your job.” No one says that to me anymore. And they wont say it to you either. Get your ass in line. Supe-up your crainum and add some skills that you will be glad you have. Cause I gotta tell ya, no matter what is going on, a good sales person always has income.
Despite the recession and economic turmoil, our business is growing. And we ain’t no cheap-ass studio! WalMarts of the world, look out! Because there is a new breed of photographer coming. They are saavy, smart, and know their stuff. Including how to sell! So buy the book. In exchange for the discount, I want to know how much MORE you make after you utilize all the stuff in the book.
And I’m not promising that the whole thing is a snap. You have to apply the stuff in here. It’s not a magic book. Holding it in your lap won’t make money fall on your head. But if you read it, take the info, and adjust your price list, packages, proofing, and selling techniques - well you are gonna want to kiss my designer shoes!
And best of all - you can adjust one thing at a time and see it make a difference. You don’t have to do a mass reboot, but when you finally get everything geared and double check how much you were grossing before and after, you are seriously gonna want to give me your firstborn as a thank you present. (And while I love babies, I have enough of my own kids. You can keep yours.)
Here is the link to buy:
Here is the coveted discount code (which will be stripped after enough people have bought it that I can get some feedback):
awesomeaustin
Enter the promo code and update your cart to see the sale price!
So if you just happened to stumble upon reading this, consider yourself a lucky bastard and click the button!
Peace out! You lucky people watching the RSS feed!!!
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